The yoshiokubo online store will begin stocking new items for Fall/Winter 2024 from Friday, August 9th.

This season's theme is "Trick Play - Dazzling"
Things that exist in the same space
Glass cases separate "this side" and "that side"
or
I feel like I'm separated into "reality" and "unreality"

A vague yet clear "gap"
This mysterious feeling is expressed through the keyword "streamlined shape."
A collection expressed through patterns and different materials

[Gen-waku]
The "まめ" in "まめwaku" is a kanji character that means "dazzling, to be dizzy." From there, we have broadened the meaning to include blinding, a trick play that catches the opponent off guard, magic that toyed with the viewer, and the moment when you are distracted by a light that suddenly jumps into your eye and lose track of what you are doing, making it a word that symbolizes this season's concept of "surprising people with streamlined shapes and the use of different materials."

Looks are available on the COLLECTIONS page .
Please take a look.

The latest arrival information will be posted on our official Instagram and LINE accounts.
Please take this opportunity to check it out.


Official Instagram account
@yoshiokubo_official

Official LINE account
@yoshiokubo