Limited items from Rakuten's project "by R" are on sale from today. 
S/S TEE PIGEON
YKS23101SP
¥13,200-
WHITE/ BLACK
This T-shirt has a relaxed silhouette and is made with an original body. To express the 2023 SS collection theme "HITODAMA (Hitodama)," the brand message is "THINK BEFORE WEAR" (never self-indulgent, but wants the wearer to "rethink the design and details of clothing"), and is finished using a "transparent" technique, with a transparent film printed with a dove, a symbol of peace, overlaid on top. This piece is full of yoshiokubo's signature use of different materials.
L/S TEE "A"
YKS23102SP
¥15,400-
WHITE/ D.NAVY
This long-sleeved T-shirt, made with an original body, is now available in a Rakuten-exclusive colorway. This is part of the Kansai dialect series, featuring designer Kubo's own frequently used phrases, "AHOYANA HOMMA Ahoyana Honma." HOMMA is a pun on the Japanese word for man, "HOMMA." The balance of the graphic placement and the three-dimensional effect of cord embroidery are carefully considered, making this a piece that shines with playfulness and skill.
COACH JKT "S"
YKS23501SP
¥45,100-
BLACK
This coach jacket features three-dimensional cord embroidery on the chest, adding a stylish accent. "SHIRANGANA HOMMA (Shirangana Honma)" is one of the Kansai dialect series, which incorporates a phrase frequently used by designer Kubo himself into the graphic. HOMMA is a pun on the Japanese word for "man." In addition to the playfulness of the graphic itself, attention was paid to the details, such as the balance of its placement and how it looks when the front is open.
Tote Bag "S"
YKS23901SP
¥9,900-
WHITE
This canvas tote bag features a catchy, eye-catching phrase embroidered with cord. The graphic incorporates a phrase frequently used by designer Kubo himself: "SHIRANGANA HOMMA (Shirangana Honma)." HOMMA is a play on words with "HOMME" (male). The bag's appeal lies in its strength, unique to its thick cotton canvas fabric, and its ease of use, allowing it to easily fit A4-sized documents.
SHIRANGANA HAT
YKS23902SP
¥9,900-
BLACK
This bucket hat was designed with the entire body's proportions in mind when worn. The brim is adjusted to widen at an angle that flatters the face, and the highly water-repellent fabric makes it functional so that it can withstand sudden light rain. The phrase "SHIRANGANA HOMMA" (Shirangana Honma), which is often used by designer Kubo himself, is embroidered on the cord to add an accent.
HITODAMA KINCHAKU BAG
YKS23903SP
¥9,900-
BLACK
This drawstring bag can hold small items such as a smartphone or wallet. The theme of the 2023 SS collection, "HITODAMA (Hitodama)," has been sublimated into the item using a "transparent" technique in which flame motifs of different shades are printed on mesh fabric and then layered. The drawstring bag, which looks like a flickering, burning hitodama, is also recommended as an accessory.
The products introduced this time are
*This item is sold on Rakuten Fashion.
S/S TEE PIGEONYKS23101SP
¥13,200-
WHITE/ BLACK
This T-shirt has a relaxed silhouette and is made with an original body. To express the 2023 SS collection theme "HITODAMA (Hitodama)," the brand message is "THINK BEFORE WEAR" (never self-indulgent, but wants the wearer to "rethink the design and details of clothing"), and is finished using a "transparent" technique, with a transparent film printed with a dove, a symbol of peace, overlaid on top. This piece is full of yoshiokubo's signature use of different materials.
L/S TEE "A"YKS23102SP
¥15,400-
WHITE/ D.NAVY
This long-sleeved T-shirt, made with an original body, is now available in a Rakuten-exclusive colorway. This is part of the Kansai dialect series, featuring designer Kubo's own frequently used phrases, "AHOYANA HOMMA Ahoyana Honma." HOMMA is a pun on the Japanese word for man, "HOMMA." The balance of the graphic placement and the three-dimensional effect of cord embroidery are carefully considered, making this a piece that shines with playfulness and skill.
COACH JKT "S"YKS23501SP
¥45,100-
BLACK
This coach jacket features three-dimensional cord embroidery on the chest, adding a stylish accent. "SHIRANGANA HOMMA (Shirangana Honma)" is one of the Kansai dialect series, which incorporates a phrase frequently used by designer Kubo himself into the graphic. HOMMA is a pun on the Japanese word for "man." In addition to the playfulness of the graphic itself, attention was paid to the details, such as the balance of its placement and how it looks when the front is open.
Tote Bag "S"YKS23901SP
¥9,900-
WHITE
This canvas tote bag features a catchy, eye-catching phrase embroidered with cord. The graphic incorporates a phrase frequently used by designer Kubo himself: "SHIRANGANA HOMMA (Shirangana Honma)." HOMMA is a play on words with "HOMME" (male). The bag's appeal lies in its strength, unique to its thick cotton canvas fabric, and its ease of use, allowing it to easily fit A4-sized documents.
SHIRANGANA HATYKS23902SP
¥9,900-
BLACK
This bucket hat was designed with the entire body's proportions in mind when worn. The brim is adjusted to widen at an angle that flatters the face, and the highly water-repellent fabric makes it functional so that it can withstand sudden light rain. The phrase "SHIRANGANA HOMMA" (Shirangana Honma), which is often used by designer Kubo himself, is embroidered on the cord to add an accent.
HITODAMA KINCHAKU BAGYKS23903SP
¥9,900-
BLACK
This drawstring bag can hold small items such as a smartphone or wallet. The theme of the 2023 SS collection, "HITODAMA (Hitodama)," has been sublimated into the item using a "transparent" technique in which flame motifs of different shades are printed on mesh fabric and then layered. The drawstring bag, which looks like a flickering, burning hitodama, is also recommended as an accessory.
The products introduced this time are
*This item is sold on Rakuten Fashion.