New videos will be released sequentially on the official YouTube channel
Yoshiokubo, which has continued to "pursue never-before-seen patterns and details," will open a "Laboratory - Problem Solving Lab." from March 24, 2023, where the designers will display each and every piece of clothing released by the brand and discuss in detail the thoughts they put into the garments, the source of their creativity, what makes them unique compared to others, and how they applied their accumulated knowledge and skills. The events from the Lab will be streamed sequentially on the official YouTube channel, "yoshiokubo_official."
- What will you do?
In the Problem Solving Lab, we invite people from the apparel industry and others to reveal the secrets behind their clothing creation process, from design sketches to finished products—a process that almost all designers have kept secret until now.
On the YouTube channel "yoshiokubo_official," we will be releasing videos that showcase our laboratory work and focus on each new garment released each season. In these videos, designer Yoshio Kubo will passionately discuss his accumulated knowledge, skills, and sources of creativity in fashion, explaining things like, "Why did I design it this way?", "Why did I use this sewing method?", and "What are the characteristics of this fabric?". All videos aim to provide an opportunity to rediscover the possibilities and fascination of clothing and satisfy the intellectual curiosity of fashion lovers.
Through these initiatives, yoshiokubo aims to increase the number of people who love and enjoy fashion, and to create a fashion movement where people feel satisfied with the clothes they carefully create and continue to wear for a long time.
-- Background of the initiative
The background to the establishment of the laboratory is Kubo's own desire to increase the number of people who are interested in the diverse ways of enjoying the culture of clothing and fashion - wearing, touching, looking at, exploring and more - and to encourage people to continue wearing clothes that have been carefully made with satisfaction and love. This is one of the important roles that designers must play in the fashion industry.
- Yoshiokubo's thoughts on what designers can do for clothing and fashion culture
Today, with the majority of the market consisting of clothes that prioritize looking good on shows and timelines, and clothes that are "easy to sell," the cycle of consuming clothes seems to be accelerating. Furthermore, in order to keep up with this speed, it cannot be said that designers themselves have unconsciously neglected to critically reflect on the origins, thoughts, and creations of their own clothing designs.
Reflecting on this current situation and attempting to increase the number of people who enjoy clothing and fashion at their core will not only enrich the work of those involved in the apparel industry and expand the options available to customers, but will also lead to the creation of a culture of "making clothes that people want to wear for a long time and receiving and cherishing them," and ultimately create a model of sustainability in the fashion industry.
This experimental project begins with the belief that "if we can create a truly unique garment, meticulously crafted with great care and thought, it won't be easily 'consumed' but will be cherished and worn for a long time. To achieve this, communication from the designer is essential. This kind of thinking is also what is needed in fashion today." Please keep an eye on it.
Official YouTube channel " yoshiokubo_official "
■ Official Instagram
■ Official LINE account
Yoshiokubo, which has continued to "pursue never-before-seen patterns and details," will open a "Laboratory - Problem Solving Lab." from March 24, 2023, where the designers will display each and every piece of clothing released by the brand and discuss in detail the thoughts they put into the garments, the source of their creativity, what makes them unique compared to others, and how they applied their accumulated knowledge and skills. The events from the Lab will be streamed sequentially on the official YouTube channel, "yoshiokubo_official."
- What will you do?
In the Problem Solving Lab, we invite people from the apparel industry and others to reveal the secrets behind their clothing creation process, from design sketches to finished products—a process that almost all designers have kept secret until now.
On the YouTube channel "yoshiokubo_official," we will be releasing videos that showcase our laboratory work and focus on each new garment released each season. In these videos, designer Yoshio Kubo will passionately discuss his accumulated knowledge, skills, and sources of creativity in fashion, explaining things like, "Why did I design it this way?", "Why did I use this sewing method?", and "What are the characteristics of this fabric?". All videos aim to provide an opportunity to rediscover the possibilities and fascination of clothing and satisfy the intellectual curiosity of fashion lovers.
Through these initiatives, yoshiokubo aims to increase the number of people who love and enjoy fashion, and to create a fashion movement where people feel satisfied with the clothes they carefully create and continue to wear for a long time.
-- Background of the initiative
The background to the establishment of the laboratory is Kubo's own desire to increase the number of people who are interested in the diverse ways of enjoying the culture of clothing and fashion - wearing, touching, looking at, exploring and more - and to encourage people to continue wearing clothes that have been carefully made with satisfaction and love. This is one of the important roles that designers must play in the fashion industry.
- Yoshiokubo's thoughts on what designers can do for clothing and fashion culture
Today, with the majority of the market consisting of clothes that prioritize looking good on shows and timelines, and clothes that are "easy to sell," the cycle of consuming clothes seems to be accelerating. Furthermore, in order to keep up with this speed, it cannot be said that designers themselves have unconsciously neglected to critically reflect on the origins, thoughts, and creations of their own clothing designs.
Reflecting on this current situation and attempting to increase the number of people who enjoy clothing and fashion at their core will not only enrich the work of those involved in the apparel industry and expand the options available to customers, but will also lead to the creation of a culture of "making clothes that people want to wear for a long time and receiving and cherishing them," and ultimately create a model of sustainability in the fashion industry.
This experimental project begins with the belief that "if we can create a truly unique garment, meticulously crafted with great care and thought, it won't be easily 'consumed' but will be cherished and worn for a long time. To achieve this, communication from the designer is essential. This kind of thinking is also what is needed in fashion today." Please keep an eye on it.
Official YouTube channel " yoshiokubo_official "
■ Official Instagram
■ Official LINE account