Yoshiokubo's shoe line began full-scale development with the Spring/Summer 2024 collection "Kondaku - Layers of Cool and Fluctuating Clothing." It has been a big hit, with the response so positive that it has been featured in several fashion magazines, so we have decided to release a new one for FW24.
Designed with a smooth line that flows from the clothing to the toes and onto the ground.
When making these shoes, we paid particular attention to the "connection from the clothes to the ground" and the "sophisticated silhouette when viewed from the side." 
In many cases, the toes of sneakers are not flat on the ground, but are angled slightly upward. This is designed to allow the toes to land completely on the ground, creating a smooth flow from the line of the bottoms to the shoes, toes, and ground, making it look as natural as the connection from the trunk of a tree to its roots and earth.
The JELLO SHOES series features a special resin coating that replicates the appearance of water dripping when pulled out of a puddle.
The idea behind JELLO SHOES was inspired by the wonder of the water droplets that drip when you dip your shoes in a puddle and then pull them out. Of course, the soles of these shoes are once again coated with a special resin. 
We are confident that the exquisite transparency and unique texture that allows the leather to show through gives it a unique charm that is unlike anything else and is unlikely to be seen on anyone else.
Another practical appeal is that this resin treatment helps to prevent some of the dirt that inevitably occurs when walking due to friction.In addition, the wavy soles, which look like dripping liquid that has solidified in an instant, and the "yoshiokubo" logo that can be seen through them, are a subtle statement of the brand identity.
The collar is designed to make your ankles look longer.
The new JELLO SHOES II was designed to make leg lines appear longer and more beautiful.
The sides of the opening are carved out to show more of the ankle, creating a leg-lengthening effect. It pairs particularly well with crisp, cylindrical ribbed socks, further accentuating the leg-lengthening effect. 
We hope you will enjoy the exquisite sense of unity by combining these shoes with socks in the same color that match the shoes.
Available in a range of colors that are easy to incorporate into your daily life
This time, we have black, white, and beige, colors that are easy to incorporate into your daily life.
Black seems to be particularly eye-catching for men, but my recommendation is beige. It's an exquisite beige color that suits Asian skin tones, and when paired with shorts, I think the flow from bare skin to socks and shoes is beautiful. I think it goes particularly well with pale colors, so it's a color that women will find appealing. It also pairs well with denim, creating an American casual look. In short, it's unisex and can be easily coordinated with any outfit.
In terms of coordination suggestions, we also recommend pairing them with a suit. The suede material walks the fine line between relaxed casualness and elegant formality, creating a gentler look that is different from the more formal look of leather shoes, even with the same suit.
These shoes are perfect for everyday use, whether on or off the job.
JELLO SHOESⅡ is here
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☆A staff member who has been using JELLO SHOES for a month writes, " JELLO SHOES make you want to walk around town in a refreshing way ."