Hello, this is Kubo. On the 14th of this month, we held a physical show for "yoshiokubo" in our office in Nakameguro, and released the show and a separate short movie online during Paris Fashion Week. Today, I'd like to share some behind-the-scenes stories from the production.
The theme of the 2022-2023 Autumn/Winter collection is "ikanobori," which is what we would now call a kite. Click here for an explanation of why an octopus is called an "ikanobori."
Well, there's a lot to talk about this time, so I'll talk about them in the order that I remember them.
Last time, we had a female model wear the men's brand yoshiokubo. The stylist made sure that the clothes would look good on women, and I think they were fairly well received.
On the other hand, this time we created a women's collection from scratch specifically for the show. This is a big difference from the last time. For example, with a stand collar, the fit around the neck is quite different for men and women. The level of completion is definitely much better this time.
Speaking of creative ideas, there was a shot where twin models walked side by side. They were actually wearing the exact same outfit, but to make them look different, one of them had a bone (the framework of a kite) added. Wouldn't it have been interesting if this model had appeared?
I've done a lot of shows, but in the last one or two I've changed the support staff, such as stylists and hair and makeup artists. This has also turned out to be a good move, and I feel like I've become even more powerful.
Until now, it was just me and Kono, the creators, who had been thinking about it, but that meant there was a limit to the ideas we could come up with. So we started discussing it together, and it really broadened the scope. And it made the show more interesting.
I asked Mita Shinichi to do the styling and Okudaira Masayoshi to do the hair and makeup. Mita did an excellent job of capturing my strong point, my attention to detail, and the framed head accessories that Okudaira made himself were a strong accent given the understated black and white color scheme of the outfit.
Of course, we strive for the utmost perfection in the clothes themselves, but clothes are only as good as when people wear them. We don't think of the clothes alone as the finished product. It's the staff who work with us to create the show who take what we've created to a high level of perfection and elevate it even further. That's really how I've felt the last couple of times.
As mentioned at the beginning of the article, we asked film director Kojima Hiro to shoot a short movie specially for this event. The video released is structured as follows: first the short movie, then the actual physical show.
The short movie was shot in the morning of the day of the show, and the weather was fantastic with just the right amount of wind, making for some very enjoyable footage.
The theme this time was "kites," so without the accompanying wind, it wouldn't make sense. And because wind is invisible, it had to be expressed through the fluttering of fabric. By having the clothes flutter and move in the wind, the presence of wind can be imprinted on the viewer's eyes. We asked them to create a great video with these things in mind.
The location was on the roof of an office building, where there were no handrails. It was also cold, so I think it was difficult for both the model and the film crew. I'm grateful for that.
Oh, that reminds me, I cracked an egg for breakfast on the day of the show. The yolk turned out to be twins! I'm a bit of a lucky charm person, so the moment I cracked the egg that morning, I was sure the show would be a success. Haha
So, including combining it with the short movie, they were able to do everything they wanted to do this time too. It was really great, and the excitement continued for about 30 minutes after the show ended.
However, from around the 31 minute mark, he started to feel reflective and thought, "I guess I did okay, to be honest." He started to think, "I should have added more details to that outfit," or "I should have changed the stitching to something different," and so on and so forth.
This may be the nature of people who create things. Even if you think you've done your best, when you finish you feel unsatisfied, and you want to do more, more, next time. Conversely, if you become satisfied, you may not be able to make the next one. Because you're satisfied. Maybe you're like a tuna that has to keep swimming. Or maybe not?
In any case, I'll do my best again next time. Thank you to everyone who watched.
The theme of the 2022-2023 Autumn/Winter collection is "ikanobori," which is what we would now call a kite. Click here for an explanation of why an octopus is called an "ikanobori."
Well, there's a lot to talk about this time, so I'll talk about them in the order that I remember them.
Last time, we had a female model wear the men's brand yoshiokubo. The stylist made sure that the clothes would look good on women, and I think they were fairly well received.
On the other hand, this time we created a women's collection from scratch specifically for the show. This is a big difference from the last time. For example, with a stand collar, the fit around the neck is quite different for men and women. The level of completion is definitely much better this time.
Speaking of creative ideas, there was a shot where twin models walked side by side. They were actually wearing the exact same outfit, but to make them look different, one of them had a bone (the framework of a kite) added. Wouldn't it have been interesting if this model had appeared?
I've done a lot of shows, but in the last one or two I've changed the support staff, such as stylists and hair and makeup artists. This has also turned out to be a good move, and I feel like I've become even more powerful.Until now, it was just me and Kono, the creators, who had been thinking about it, but that meant there was a limit to the ideas we could come up with. So we started discussing it together, and it really broadened the scope. And it made the show more interesting.
I asked Mita Shinichi to do the styling and Okudaira Masayoshi to do the hair and makeup. Mita did an excellent job of capturing my strong point, my attention to detail, and the framed head accessories that Okudaira made himself were a strong accent given the understated black and white color scheme of the outfit.
Of course, we strive for the utmost perfection in the clothes themselves, but clothes are only as good as when people wear them. We don't think of the clothes alone as the finished product. It's the staff who work with us to create the show who take what we've created to a high level of perfection and elevate it even further. That's really how I've felt the last couple of times.As mentioned at the beginning of the article, we asked film director Kojima Hiro to shoot a short movie specially for this event. The video released is structured as follows: first the short movie, then the actual physical show.
The short movie was shot in the morning of the day of the show, and the weather was fantastic with just the right amount of wind, making for some very enjoyable footage.
The theme this time was "kites," so without the accompanying wind, it wouldn't make sense. And because wind is invisible, it had to be expressed through the fluttering of fabric. By having the clothes flutter and move in the wind, the presence of wind can be imprinted on the viewer's eyes. We asked them to create a great video with these things in mind.
The location was on the roof of an office building, where there were no handrails. It was also cold, so I think it was difficult for both the model and the film crew. I'm grateful for that.
Oh, that reminds me, I cracked an egg for breakfast on the day of the show. The yolk turned out to be twins! I'm a bit of a lucky charm person, so the moment I cracked the egg that morning, I was sure the show would be a success. HahaSo, including combining it with the short movie, they were able to do everything they wanted to do this time too. It was really great, and the excitement continued for about 30 minutes after the show ended.
However, from around the 31 minute mark, he started to feel reflective and thought, "I guess I did okay, to be honest." He started to think, "I should have added more details to that outfit," or "I should have changed the stitching to something different," and so on and so forth.
This may be the nature of people who create things. Even if you think you've done your best, when you finish you feel unsatisfied, and you want to do more, more, next time. Conversely, if you become satisfied, you may not be able to make the next one. Because you're satisfied. Maybe you're like a tuna that has to keep swimming. Or maybe not?
In any case, I'll do my best again next time. Thank you to everyone who watched.