Hello, this is Kubo.
This is another installment in the series "What a Fashion Designer Thinks About Sustainability." For the time being, I'll be sharing my thoughts on remaking and upcycling clothes.
Recently, it seems like remaking and upcycling clothes has become a natural part of society. I'm watching with interest as I hear there are services where dye factories take in people's clothes and re-dye them, and services that will turn beloved futons and down jackets into stuffed toys.
I started to notice these changes when I became interested in remaking and upcycling. However, I didn't think of it in a positive light before, and even had bittersweet memories of remaking and upcycling.
Kubo was a very active boy, and one day he came home with a big hole in the knee of his jeans. At the time, no one thought, "Well, let's buy a new pair," and I remember that many families would stick a character patch on the jeans to patch the hole.
However, my mother used to work as a seamstress, so she would sew the interlining on both sides! Looking back now, I think, "That was so labor-intensive, it's amazing," and "My parents really cared about clothes," and I feel nostalgic, but at the time I remember feeling strangely uncomfortable about doing that.
Later, when I was in junior high school, I had another bitter experience.
It was when I was in the first year of junior high school. Stonewashed denim was becoming an unprecedented trend. I was fascinated by the subtle bleached look and feel of it, and I begged my parents for a pair of stonewashed jeans.
His mother's answer to Kubo was, "You can make it at home!" She then threw my jeans, which she no longer wears, into a bucket full of bleach!
The finished product was quite unique and unlike anything I'd ever seen before. Writing it down like this may make it seem incredibly stylish, but I was too young to accept it, and I was still in the age where I wanted the same things as everyone else, so I remember being incredibly disappointed.
When we were kids, there was an aspect of "having the same things as everyone else strengthens our sense of camaraderie."
Oh yes, there's one slightly "Yoshimoto-like story" about leather jackets.
At one point, B3 flight jackets were popular, and I begged my parents for one too. I thought the slightly distressed leather jacket and ivory mouton fur collar were cool.
So, what actually arrived for me was a jet-black, beautiful tanned leather jacket, similar to the one worn by Hiroshi Tachi in the TV drama "Seibu Keisatsu Series," with a pure white fur fur he brought from somewhere sewn onto the collar... No one could pull off this. Lol. Don't know "Seibu Keisatsu"? You probably won't find it on Instagram, so try googling it.
If we can create a one-of-a-kind piece that is carefully thought out and made with care, then surely people will continue to wear it with affection for a long time, rather than it being easily "consumed." I think that kind of thinking is what is needed in fashion today.
that's why,
Somehow nostalgic, yet new, these clothes will capture the hearts of their owners. We want to create comfortable clothing that will protect you as you go about your daily life.
This phrase is the foundation of my thoughts on making clothes from now on, but at the same time, when I thought about "what about the clothes I've made so far?", I started to think "wouldn't remaking or upcycling be a good idea?"
So, at yoshiokubo, I'd like to start a project where I ask people to take a piece of clothing they've purchased in the past that they have a sentimental attachment to and can't throw away, but they don't wear it anymore and it's just gathering dust in their closet, and I'll remake it from scratch. I'd like you to leave it entirely up to me as to how the clothes they leave behind will be reborn, but I'm aiming to create a one-of-a-kind piece just for you. Details on how to apply are written at the bottom of the article, so be sure to check it out.
I also remake clothes that I designed and that someone else once liked and wore, but what I personally enjoy about this project is hearing what people liked about the clothes so much that they decided to keep them instead of throwing them away.
By being exposed to these thoughts, I believe that if I can continue to use them to create clothes that people will continue to wear and love for a long time, I will be able to better practice sustainability as a fashion designer in this day and age.
So everyone, we look forward to receiving your applications!
This is an experimental initiative in which Yoshiokubo will remake your own Yoshiokubo clothing into a "one-of-a-kind piece."
If you have a piece of clothing that you like but haven't worn much recently and that's just sitting in your closet, why not leave it with Kubo and have it turned into a one-of-a-kind, original piece of clothing?
One lucky winner will be selected by lottery from customers who apply during the period below.
Campaign details [Limited to one person] Designer Kubo will remake yoshiokubo clothes you already own.
Application conditions : ・Yoshiokubo items only (regardless of season)
・This offer is limited to those who reside in Japan.
- Eligible items are tops, pants and outerwear only.
- Please briefly describe your feelings and the story behind the item you are submitting.
・After you win, we will check the condition of the clothes and consider the direction of the remake. At that time, we plan to ask you about any parts you would like to keep, but please note that the design of the remake will basically be left entirely to Kubo.
・Please note that this event will be limited to those who can communicate quickly and who can enjoy this event without complaints.
How to apply <br data-mce-fragment="1">Please apply using this application form .
Application Deadline
Until 23:59 on Friday, September 1, 2023
Announcement method <br data-mce-fragment="1">Winner announcement date: September 7th (Thu) 6pm
We will announce this on InstaLive on yoshiokubo's official Instagram .
*The live streaming time will be announced later.
*Only winners will be contacted by email.
Remake project process : Application deadline: September 1st (Friday) The winners will be announced on Thursday, September 7th , and we ask that you mail your items to us by Friday, September 15th.
・We will be coming up with ideas for about two weeks from Tuesday, September 19th, and will send you a hearing sheet once during this period. Please let us know your wishes at this time, such as "I like this part, so I would like it to remain."
・We will share the production process between October 1st and mid-October.
The finished product will be delivered around the end of October.
*The schedule may change.
*Items cannot be exchanged or refunded, and winning rights cannot be transferred (including resale at auction).
*This campaign may be canceled or changed due to unavoidable circumstances.
*If communication is not possible after winning due to inability to contact you, your winnings will be invalid.
*Please note that we cannot accept individual inquiries regarding the lottery results.
*This project may be published as content on our online store and social media from time to time.
This is another installment in the series "What a Fashion Designer Thinks About Sustainability." For the time being, I'll be sharing my thoughts on remaking and upcycling clothes.
Recently, it seems like remaking and upcycling clothes has become a natural part of society. I'm watching with interest as I hear there are services where dye factories take in people's clothes and re-dye them, and services that will turn beloved futons and down jackets into stuffed toys.
I started to notice these changes when I became interested in remaking and upcycling. However, I didn't think of it in a positive light before, and even had bittersweet memories of remaking and upcycling.
Bittersweet memories of remaking and upcycling
That was when I was still in elementary school.Kubo was a very active boy, and one day he came home with a big hole in the knee of his jeans. At the time, no one thought, "Well, let's buy a new pair," and I remember that many families would stick a character patch on the jeans to patch the hole.
However, my mother used to work as a seamstress, so she would sew the interlining on both sides! Looking back now, I think, "That was so labor-intensive, it's amazing," and "My parents really cared about clothes," and I feel nostalgic, but at the time I remember feeling strangely uncomfortable about doing that.
Later, when I was in junior high school, I had another bitter experience.
It was when I was in the first year of junior high school. Stonewashed denim was becoming an unprecedented trend. I was fascinated by the subtle bleached look and feel of it, and I begged my parents for a pair of stonewashed jeans.
His mother's answer to Kubo was, "You can make it at home!" She then threw my jeans, which she no longer wears, into a bucket full of bleach!
The finished product was quite unique and unlike anything I'd ever seen before. Writing it down like this may make it seem incredibly stylish, but I was too young to accept it, and I was still in the age where I wanted the same things as everyone else, so I remember being incredibly disappointed.
When we were kids, there was an aspect of "having the same things as everyone else strengthens our sense of camaraderie."
Oh yes, there's one slightly "Yoshimoto-like story" about leather jackets.
At one point, B3 flight jackets were popular, and I begged my parents for one too. I thought the slightly distressed leather jacket and ivory mouton fur collar were cool.
So, what actually arrived for me was a jet-black, beautiful tanned leather jacket, similar to the one worn by Hiroshi Tachi in the TV drama "Seibu Keisatsu Series," with a pure white fur fur he brought from somewhere sewn onto the collar... No one could pull off this. Lol. Don't know "Seibu Keisatsu"? You probably won't find it on Instagram, so try googling it.
Why did my attitude towards remaking and upcycling clothes change?
So, while remaking and upcycling clothes is something that brings with it bittersweet memories, my thoughts on it have changed considerably recently. One of the reasons for this is the following phrase, which is a recent message from yoshiokubo.If we can create a one-of-a-kind piece that is carefully thought out and made with care, then surely people will continue to wear it with affection for a long time, rather than it being easily "consumed." I think that kind of thinking is what is needed in fashion today.
that's why,
Somehow nostalgic, yet new, these clothes will capture the hearts of their owners. We want to create comfortable clothing that will protect you as you go about your daily life.
This phrase is the foundation of my thoughts on making clothes from now on, but at the same time, when I thought about "what about the clothes I've made so far?", I started to think "wouldn't remaking or upcycling be a good idea?"
So, at yoshiokubo, I'd like to start a project where I ask people to take a piece of clothing they've purchased in the past that they have a sentimental attachment to and can't throw away, but they don't wear it anymore and it's just gathering dust in their closet, and I'll remake it from scratch. I'd like you to leave it entirely up to me as to how the clothes they leave behind will be reborn, but I'm aiming to create a one-of-a-kind piece just for you. Details on how to apply are written at the bottom of the article, so be sure to check it out.
I also remake clothes that I designed and that someone else once liked and wore, but what I personally enjoy about this project is hearing what people liked about the clothes so much that they decided to keep them instead of throwing them away.
By being exposed to these thoughts, I believe that if I can continue to use them to create clothes that people will continue to wear and love for a long time, I will be able to better practice sustainability as a fashion designer in this day and age.
So everyone, we look forward to receiving your applications!
●yoshiokubo lottery project
We have prepared a special project for our regular yoshiokubo customers.This is an experimental initiative in which Yoshiokubo will remake your own Yoshiokubo clothing into a "one-of-a-kind piece."
If you have a piece of clothing that you like but haven't worn much recently and that's just sitting in your closet, why not leave it with Kubo and have it turned into a one-of-a-kind, original piece of clothing?
One lucky winner will be selected by lottery from customers who apply during the period below.
Campaign details [Limited to one person] Designer Kubo will remake yoshiokubo clothes you already own.
Application conditions : ・Yoshiokubo items only (regardless of season)
・This offer is limited to those who reside in Japan.
- Eligible items are tops, pants and outerwear only.
- Please briefly describe your feelings and the story behind the item you are submitting.
・After you win, we will check the condition of the clothes and consider the direction of the remake. At that time, we plan to ask you about any parts you would like to keep, but please note that the design of the remake will basically be left entirely to Kubo.
・Please note that this event will be limited to those who can communicate quickly and who can enjoy this event without complaints.
How to apply <br data-mce-fragment="1">Please apply using this application form .
Application Deadline
Until 23:59 on Friday, September 1, 2023
Announcement method <br data-mce-fragment="1">Winner announcement date: September 7th (Thu) 6pm
We will announce this on InstaLive on yoshiokubo's official Instagram .
*The live streaming time will be announced later.
*Only winners will be contacted by email.
Remake project process : Application deadline: September 1st (Friday) The winners will be announced on Thursday, September 7th , and we ask that you mail your items to us by Friday, September 15th.
・We will be coming up with ideas for about two weeks from Tuesday, September 19th, and will send you a hearing sheet once during this period. Please let us know your wishes at this time, such as "I like this part, so I would like it to remain."
・We will share the production process between October 1st and mid-October.
The finished product will be delivered around the end of October.
*The schedule may change.
*Items cannot be exchanged or refunded, and winning rights cannot be transferred (including resale at auction).
*This campaign may be canceled or changed due to unavoidable circumstances.
*If communication is not possible after winning due to inability to contact you, your winnings will be invalid.
*Please note that we cannot accept individual inquiries regarding the lottery results.
*This project may be published as content on our online store and social media from time to time.